HOW TO HANDLE THE CHANGING MARKET!

Real Estate Marketing
by Don Hobbs
How do you handle the changing market?

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Everyday I hear from our clients and agents we speak with, that the market has really slowed down. I even hear people talking about how to make it in a tough market.Let's stop talking about this "slow market". Although this market maybe slower than the blistering, record setting last 5 years when, and don't take this personally, but almost any agent could make good money, this is NORMAL. This is the way real estate is 7 years out of every decade. I believe these conversations are coming from the vast majority of agents who have been in the business less than 5 years, agents who have never seen "normal", and never lived through the normal things most veterans have lived through.In the end, let's remember, the upside of a changing market is great opportunity. While agents are pulling back on marketing and other business investment areas, you should keep your course and even accelerate your investing. Today's consumers aren't as inclined to call Uncle Harvey to sell their house. They want the agent they see all the time, the agent who is getting the result. And when they call YOU, they are more willing to listen to your price and, ultimately you'll get more listings at the right price!
What do you think?


Posted August 18, 2006 3:28:00 PM